The Black Friday Blackout (and 4 Key Tactics for Avoiding it Next Year)

Black Friday is an exciting time for retail. It kicks off a 1-month period that generally accounts for 30-40% of annual sales for many companies. This year did not disappoint ...
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Is Your Website Ready for the Holiday Rush?

The holiday season is upon us with Cyber Monday right around the corner, one of the biggest traffic days for eCommerce businesses with a lot of promised revenue ahead. ...
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Visibility in Building Digital Brand Experiences

You have heard the saying that great brands build great experiences. From Apple to Google to Disney, the key to creating a powerful brand that people gravitate towards is tied ...
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Exceptional Experiences are Vital: How to Stop the Digital Bleeding

I come from a bit of a different background than most technology reps, so some of my philosophies and methodologies tend to be atypical.  A part of my experience resides in ...
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Why Digital Experience Analytics is a Must for eCommerce Platform Migrations

So you have decided that it is time to make the move to a new eCommerce platform. Everyone is excited about the new capabilities that comes from upgrading the technology behind ...
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Hate Waiting in Line for the Register? So Do Digital Shoppers.

Finding the shortest checkout line is a game I play every week at the supermarket. I hate waiting in line enough that if I have only one or two items in my cart and the line is ...
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