Seeing the Future with Predictive Analytics

Las Vegas. Even when we know “the house” has rigged the games to tip the odds in its favor, we all can’t pass-up the chance for a win. When anyone walks into the casino, ...
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The Black Friday Blackout (and 4 Key Tactics for Avoiding it Next Year)

Black Friday is an exciting time for retail. It kicks off a 1-month period that generally accounts for 30-40% of annual sales for many companies. This year did not disappoint ...
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Is Your Website Ready for the Holiday Rush?

The holiday season is upon us with Cyber Monday right around the corner, one of the biggest traffic days for eCommerce businesses with a lot of promised revenue ahead. ...
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Support Digital Experimentation with Evidence, Not Theories

Today’s digital customers vote with their clicks, and websites with a user experience that is worse than their competitors will not survive.
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Visibility in Building Digital Brand Experiences

You have heard the saying that great brands build great experiences. From Apple to Google to Disney, the key to creating a powerful brand that people gravitate towards is tied ...
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Exceptional Experiences are Vital: How to Stop the Digital Bleeding

I come from a bit of a different background than most technology reps, so some of my philosophies and methodologies tend to be atypical.  A part of my experience resides in ...
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5 Checkpoints on the Digital CX Path

It’s a no brainer that customer experience is a top priority for digital companies. It has a direct correlation to increasing overall revenue and business success—86% of buyers ...
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Session Replay: From Nice-to-Have to Mission Critical

I remember where I was the first time I saw session replay - what appeared to be a video of a customer’s actual online session played before my eyes. I was sitting in the ...
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Actionable Analytics Data to Answer Not Just “What,” but “Why”

Today, there is no shortage of data for organizations to leverage when making decisions. In most cases, the amount of data available is overwhelming. It resides in multiple, ...
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Investing in Digital Innovators: Announcing our $25M in Funding

An Open Letter from Quantum Metric CEO, Mario Ciabarra
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