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Getting Personalization Right: 1:1 Real-Time Customer Engagement

No one enjoys being treated like just a generic customer. This is why marketing and advertising has advanced to incorporate consumer names into email campaigns or tailoring ...
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Finally! Respond to User Behavior in Real-Time

There has never been any question about the potential value and insights that can be unlocked through session replay (you can find me waxing poetic about it here). Part of that ...
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Google Cloud Next 2019: Delivering on Apple’s 1997 promise to “Think Different”

In 1997, Apple launched it's new slogan and ad campaign: 'Think Different.' The campaign was not just about buying an Apple computer and 'poof' you think differently. It was ...
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The Art & Science of Flight Upgrades [Infographic]

We are all familiar with the uncomfortable feeling of a pushy sales person trying to get you to sign up for the bonus rewards card at checkout even though you have clearly ...
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Digital Experience Innovation in Travel & Hospitality

Unfortunately, the travel industry has the highest cart abandonment rate compared to others including retail and finance. So travel brands are constantly re-imagining and ...
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Experience and Data: Four Adobe Summit 2019 Takeaways

Well, we closed out another amazing week in Las Vegas at Adobe Summit 2019! There were so many great moments at the show, here are just a few:
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Adobe Summit 2019: Unveiling Quantum Metric’s Launch Integration

I am pumped for Adobe Summit 2019 next week. Quantum Metric is sponsoring and I cannot wait to jump into the many user experience conversations we will be having at our booth ...
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Security as a Differentiator (Part 2): Integrated Design

We recently introduced the concept of security as a competitive advantage. Organizations are seeking to differentiate themselves based on the way they treat customer data - and ...
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Digital Experiences Enabled by Data Enhanced Empathy

Catching up on recent CES news, I found a quick summary of an interview with Glen Hartman, senior managing director of Accenture Interactive in North America. He explained that ...
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Security as a Differentiator (Part 1): CES 2019 Takeaway

This year's Consumer Electronics Show did not disappoint in satisfying our insatiable hunger for flashy new tech. Whether it was a roll-up television, an oven that shows you ...
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