Seeing the Future with Predictive Analytics

Las Vegas. Even when we know “the house” has rigged the games to tip the odds in its favor, we all can’t pass-up the chance for a win. When anyone walks into the casino, ...
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Tealium and Quantum Metric Partnership: Bringing Digital Experience Insights to the CDP

One of my favorite commercials features a person in a white coat holding dental instruments, identifying a cavity, but then noting he isn’t actually a dentist but rather a ...
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The Black Friday Blackout (and 4 Key Tactics for Avoiding it Next Year)

Black Friday is an exciting time for retail. It kicks off a 1-month period that generally accounts for 30-40% of annual sales for many companies. This year did not disappoint ...
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Is Your Website Ready for the Holiday Rush?

The holiday season is upon us with Cyber Monday right around the corner, one of the biggest traffic days for eCommerce businesses with a lot of promised revenue ahead. ...
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Support Digital Experimentation with Evidence, Not Theories

Today’s digital customers vote with their clicks, and websites with a user experience that is worse than their competitors will not survive.
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Visibility in Building Digital Brand Experiences

You have heard the saying that great brands build great experiences. From Apple to Google to Disney, the key to creating a powerful brand that people gravitate towards is tied ...
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The First Step in the Digital Experience Path: Performance

Frankly, you cannot have good customer experience without a highly performant site. Every successful digital experience is facilitated by the performance of the web or mobile ...
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Exceptional Experiences are Vital: How to Stop the Digital Bleeding

I come from a bit of a different background than most technology reps, so some of my philosophies and methodologies tend to be atypical.  A part of my experience resides in ...
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5 Checkpoints on the Digital CX Path

It’s a no brainer that customer experience is a top priority for digital companies. It has a direct correlation to increasing overall revenue and business success—86% of buyers ...
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Session Replay: From Nice-to-Have to Mission Critical

I remember where I was the first time I saw session replay - what appeared to be a video of a customer’s actual online session played before my eyes. I was sitting in the ...
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